The Challenge
Nutrigums, a supplement and wellness brand, needed their Shopify store to deliver a smooth, conversion-focused user journey. The existing theme lacked responsive polish and seamless integration with key apps for subscriptions, reviews, and product recommendations. Mobile experience needed significant improvement to support their growing customer base.
The Solution
Implemented responsive design refinements across PDP, PLP, and cart templates to ensure consistent behaviour across devices. Optimised layout and typography for readability and conversion on mobile, with particular attention to product detail pages and browse-to-buy flow.
The Outcome
A storefront with smoother responsive behaviour across devices and more consistent journey quality from collection browsing through product and cart interactions. Mobile experience improved with clearer product presentation and streamlined navigation.
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