Featured Case Studies
Arne
Arne is a UK multi-8-figure fashion brand operating a high-volume Shopify storefront. I led Shopify Plus engineering across theme architecture, app/CMS and checkout logic, and conversion-critical PLP/PDP flows to improve release safety and commerce reliability.
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Pets Purest
Owned Shopify implementation for Pets Purest, extending theme architecture, app integrations, and merchandising sections to support growth campaigns and reliable storefront performance.
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ESL
Delivered Shopify storefront enhancements for ESL's official esports store, improving app-integrated experiences and responsive merchandising flows across core pages.
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Fudge Kitchen
Implemented Shopify theme improvements and defect resolution for Fudge Kitchen, strengthening content workflows and storefront stability in a live trading environment.
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Additional Shopify delivery across theme architecture, integrations, and merchandising implementation.
Adios Plastic
Built and iterated Shopify storefront experiences for Adios Plastic with custom theme development aligned to brand direction and conversion-focused UX.
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Tuplus
Owned end-to-end Shopify build for Tuplus, delivering custom theme architecture with advanced section logic, collection filtering, and mobile-first UX implementation.
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Amerlife
Developed custom Shopify functionality for Amerlife, including dynamic pricing and variant interaction logic across key browse-to-buy journeys.
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Ottocast
Improved navigation architecture and dynamic menu behaviour for Ottocast, reducing UX friction while maintaining performance and accessibility standards.
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QIDI Tech
Built a custom Shopify content template system for QIDI Tech, including scroll-linked navigation and flexible article layouts for structured technical content.
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Nutrigums
Implemented responsive Shopify enhancements and integration support to improve journey consistency across Nutrigums storefront experiences.
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Paper Bag Co
Refined Shopify layouts and reusable sections for Paper Bag Co to support faster merchandising updates across device breakpoints.
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Floor Story
Developed modular Shopify content blocks and tailored layouts for Floor Story to support richer merchandising without sacrificing maintainability.
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Sims Wear
Provided ongoing Shopify theme support and UX refinements for Sims Wear, improving storefront consistency and day-to-day release reliability.
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Fablight
Enhanced Shopify theme flexibility and custom storefront functions for Fablight, improving implementation speed for ongoing merchandising changes.
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Bottlebrush Ferments
Delivered custom Shopify development for Bottlebrush Ferments with brand-specific theme implementation and maintainable content structure.
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Vantrue
Delivered custom Shopify theme development for Vantrue's dash cam and automotive security range, with implementation tuned for complex catalog presentation and conversion clarity.
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Taking on a limited number of Shopify Plus engagements per quarter.